Top 10 Reasons to Engage an Independent Pharma Executive

charts and stethoscope - independent pharma exec

Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma marketing teams are also facing large talent gaps as they work to find strategies that will address all…


4 Practical Steps to Patient Centric Marketing

patient centric marketing - doctor and patient

These days, you’d be hard-pressed to find a life science company that doesn’t strive for patient centricity—that doesn’t seek to incorporate patients’ views, needs, and priorities into the drug development process. What this means for marketers is that it’s more important than ever to create…


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