Voice-of-the-Customer Best Practices: From Data to Decisions

voc data analysis: woman with a calculator writing in a notebook

Listen to your customers, and they’ll help improve your market success and overall business performance. At least, that’s the idea behind Voice of the Customer (VOC) programs, which enable you to turn subjective customer opinions into actionable business intelligence. Unfortunately, the full promise of VOC…

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Voice-of-the-Customer Best Practices: Gathering And Analyzing VOC Data

voice of the customer data

Building Voice of the Customer, or VOC, programs has become a priority for many businesses. That’s exciting, because VOC can help companies deepen customer relationships, improve customer experiences, build new products and services, and turn subjective opinions into actionable business intelligence. Unfortunately, it’s fraught with…

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