Three Ways to Drive Operational Efficiencies

driving operational efficiencies

It can be tempting for operations executives to focus on the challenges that are unique to their businesses: why their processes and customers are different, for example, or what technical challenges set them apart. But lessons from one industry often apply to another. They can…

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Marketing to Millennials? Three Things You Need To Get Right.

marketing to millennials: crowd of fans at

If you’re marketing to millennials (and trying to reach today’s most lucrative customer segment) you probably already know you need to bring it with your digital media, leveraging social channels for branding and performance marketing in order to address the complete consumer journey. To be…

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