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Behind the Buzzword: Market Access

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Behind the Buzzword: Market Access

market access
June 27th, 2017 by Leah Hoffmann
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Payer pressure is rising, and regulatory structures are growing more complex around the globe. So it’s no surprise that life sciences companies are trying to formalize the way they address these challenges.

Developing comprehensive market access strategies—and creating dedicated internal teams to develop and execute them—has emerged as a powerful approach.

What is market access?

Market access is the process through which companies ensure that the patients who would benefit from their assets get rapid and maintained access to them. It draws together experts in health economics, pricing, regulations, patient engagement, communications, and more.

What’s challenging about it?

Many life sciences companies are trying to make market access an integral part of their organizations. But the urgent emphasis on these roles is producing a scarcity of skilled talent for this critical function. Companies are also struggling to create efficient, streamlined processes for managing a complicated workload.

How can on-demand talent help?

A growing number of market access specialists now work independently, and can step in to help on projects that range from value proposition development to project management and operations execution. Thanks to their high expertise and low overhead, they’ve enabled market access groups to work smarter, faster, and more flexibly throughout the product development cycle.

Business Talent Group’s independent access consultants have helped clients with projects that range from IDN value development to oncology access support. They represent a wide range of therapeutic area and geographic specialties, and can offer expert advice, augment your team’s capabilities, or step in as seasoned project managers.

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Leah Hoffmann

Leah Hoffmann is BTG's Marketing & Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.

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