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innovation

Case Study: Innovation Strategy

A $5 billion technology company was looking to develop its next billion-dollar business, but did not have the right internal resource to manage and lead the initiative. Could the company look at out-of-the-box ideas in a measured and cost-effective way? What resources would be needed to make those ideas a reality? Looking for guidance—and hoping to avoid the logistical burden of a traditional consulting firm—the SVP of Strategy turned to BTG.

BTG provided a serial entrepreneur and tech pioneer to lead an internal task force and uncover the best opportunities. As he began working, the consultant soon realized that there were no real innovation practices or processes in place to generate ideas or make them real. What began as a conceptual project thus quickly grew to include implementation.

Within three months, the consultant provided the company with an overview of the competitive landscape, developed an innovation framework through which to evaluate options, and supplied three strategic recommendations. After choosing to move forward with one of those recommendations, the client and consultant transitioned seamlessly into implementation.

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