[eBook] 5 Ways to Make Strategy Execution Easier

Michelle Madden

Michelle is Head of Marketing & Communications at BTG. She has worked with Huffington Post, AOL, and Cablevision, helping them build their brands. She is a former Bain consultant and partner at her own media strategy firm where she grew the company and sold it to CommerceOne. She then ran an ecommerce company (GreenYour). She is a passionate foodie and founder of the Webby Award-nominated food blog, The Sweet Beet. Michelle graduated with honors from Queen’s University in Canada, and holds an MBA from Harvard.