Top 3 Business Problems – March

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Posted by Leah Hoffmann in Case Studies on Mar 23rd, 2016 15:50 CST

At BTG, we help clients address all sorts of business problems.

Here are 3 of the most interesting challenges we saw this March…
 

Assessing competitive threats

 
The Race

A F500 CPG company had been slow to recognize the threat posed by smaller, nimbler competitors in several of its product categories. The Director of Global Insight was determined not to be caught off guard the next time around.

BTG’s consumer insight specialist worked quickly to identify emerging segments, brands, and channels… then delivered not just a report but a roadmap that outlined implications to the business and a recommended plan of action.

 

Sizing a new market

 
cheers!
 
A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like.

BTG delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of the company’s core markets.

 

Piloting a new planning process

 
Double-crested Cormorant taking flight
 

A multi-billion-dollar healthcare company was preparing to roll out a new strategic planning process. As the deadline drew near, the Head of Strategy realized that her team was overstretched.

BTG delivered two experienced consultants to work in parallel. One plugged into a cross-functional team that was piloting the new process in 15 global locations, helping coordinate their efforts and serving as a central point of contact.

The other led a key part of the new planning process: research that synthesized internal interviews with targeted external analysis to help business unit leaders understand the implications of broader healthcare trends on their work—and, more importantly, their plans for the next year.


Leah Hoffmann

Leah Hoffmann

Leah Hoffmann is BTG's Marketing & Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.

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