The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win? Looking for a fresh but cost-effective perspective to help meet an end-of-year deadline, he turned to Business Talent Group.
Our branding and growth strategist had trained at McKinsey and held executive roles at leading consumer companies. Leveraging the team’s own data, she put together a comprehensive topline view of the market for that category. She then helped evaluate the most sustainable approach to developing their product portfolio, recommending key drivers of growth and differentiation. Her work delivered crucial insights as the team moved forward with the creation of broader strategic plans.