Assessing a Digital Wellness App

The VP of Business Development at a Fortune 50 pharmaceutical company wanted to explore adjacent growth opportunities. Could a patient self-management tool that helped diabetes patients monitor lifestyle activities increase brand loyalty?

The company’s Head of Strategy engaged two Business Talent Group talent for a four-week project to determine the value of such a platform and make build vs. buy recommendations. One of the talent was a former McKinsey Engagement Manager who then worked as a senior executive at a medical device company, while the other had deep consulting experience in market access and Payer/Provider systems.

The demand for digital talent across all industries is far outstripping supply, and this is no different for life science. Being able to quickly access top digital talent was essential to this client, giving them the expertise and confidence they needed to go to market with a powerful consumer play.

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