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32 Case Studies Found:

Neuroscience Therapeutic Area Strategy

A VP at a major biopharma company was interested in defining his strategy in the neuroscience space. Looking for a more targeted way to assess the opportunity than big consulting firms could provide, he turned to BTG. We deployed two ex-McKinsey life science strategists to…

Early-Stage Marketing Support

A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to rethink its resourcing strategy—and turned to Business Talent Group. Over the course of the next year,…

Enterprise-Wide Project Management

Business Talent Group supports a leading biopharma company with on-demand project managers to accelerate the execution of new product launches, drug repositioning initiatives, and therapeutic area marketing strategies. These consultants ensure that all deliverables are developed, approved, and executed on time, from branding strategies and…

Market Access Sales Training and Support

The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a formality that followed regulatory approval. Now, it’s forcing life science companies to rethink their market access strategies and reorganize the way they develop…

Market Access Innovations: Pharmaceutical Affordability

Affordability is a major concern in health and life science—and not just in the U.S. In 2018, total prescription drug expenditure in the U.S. is expected to top $520 billion; 52% of Americans say bringing down the price of prescription drugs should be a “top…

Commercializing A Breakthrough Medicine

A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next year or two, this new drug had the potential to bring billions of dollars upon…

Retail Pricing Pilot

The VP of Omnichannel Operations at a F500 clothing retailer was updating pricing models to incorporate consumer behavior across channels. Business Talent Group’s pricing specialist built and implemented an analytical dashboard that covered three product categories and incorporated price drivers including demand, competitive positioning, margins,…

Customer Loyalty Program Development

A consumer media company was rapidly losing market share to online players. Yet the management team felt it had a unique market niche and a valuable customer base. How could the company keep those customers engaged and, more importantly, loyal? Could a loyalty program like…

Optimizing Marketing Spend

The COO of a major broadcasting company faced an enviable problem. Suddenly, one of the company’s new programs was a hit, with an audience that represented a new and appealing demographic segment. How could he and the CMO quickly adjust marketing spend to capture and…

Digital Product Launch

When most companies hire interim executives, they look for someone who has the same skills as the departing exec. But when the marketing team at a global financial services company turned to Business Talent Group for support during a key leader’s maternity leave, we recommended…

Hematology Market Planning

The dynamic culture at this biotech company creates opportunities for employees as they rotate responsibilities and projects. It also creates opportunities for the external consultants the company relies on to supplement internal teams and minimize disruptions to productivity. In one recent example, the company’s Market…

Biopharma Product Launch Support

As the launch date for a major new drug drew near, this global biopharma company found its team overstretched and under-resourced. Rather than postpone the launch, they contacted Business Talent Group to get the project back on track. Our McKinsey-trained product launch expert supported the…

Pricing and Tender Strategy

The head of the medical products division at a F200 healthcare company was concerned about stagnating profits in the U.S. She had identified 15 different countries that presented growth opportunities, but needed help crafting market access plans and pricing models. Unable to add permanent headcount,…

Customer Segmentation Analysis

The Director of Marketing at a cross-border payment provider was trying to refine business development strategy in the face of heightened competition. Which customers were most likely to respond to the company’s value proposition? How could he boost engagement in these segments? With a number…

Implementing Range-Based Forecasting

A F500 pharma company’s pricing group was moving from point to range based forecasting. As the team began to update their models, they realized they needed an expert to validate plans and processes. Previously, the team relied on a complicated Excel spreadsheet to predict annual…

Re-engineering Sales Operations

The VP of Sales at a multi-billion dollar data giant was concerned about inefficiencies in the company’s global sales process. He knew that legacy systems and workflows were contributing to the problem, but he needed help diagnosing where, exactly, things went wrong. Business Talent Group…

Omnichannel Insights

A F500 cosmetics giant was trying to understand the benefits of better integrating its sales channels across its multiple categories and brands. Business Talent Group delivered an experienced retail consultant to size the opportunity. Working closely with the company’s VP of Customer Experience, the consultant…

Global Trends in Children’s Media

A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to…

Indication Prioritization

The VP of Global Marketing at a F200 pharma company was reviewing a promising drug about to enter Phase II of R&D. The company’s lean team had already completed a broad indication assessment, but they needed help preparing a more detailed opportunity assessment that leveraged…

Accelerating an Oncology Drug Launch

A F300 pharma company was preparing to launch a new oncology drug. But its understaffed pricing and market access group was struggling to create global access plans and strategies. Expecting accelerated regulatory approvals in the US and Europe, the company’s Director of Global Pricing turned…

Understanding New Healthcare Buyers

A medical device manufacturer had just launched a product that dramatically cut patient recovery time—as well as recovery-related expenses. Could the company accelerate sales by working with healthcare payers and IDNs, rather than physicians? Business Talent Group assembled a tight two-person team of healthcare experts….

Accelerating a Go-to-Market Strategy

The head of global marketing at a Fortune 100 life science company faced gaps in his team’s capabilities after an enterprise-wide reorganization. As he prepared to re-launch a product within its core clinical market, it became clear that he couldn’t wait to make full-time hires…

Direct-to-Consumer Marketing

The head of mutual funds at a Fortune 500 financial services company was developing a new Direct-to-Consumer business. However, without any digital marketing resources on his team, he was struggling to address key strategic questions. Would redesigning the website boost conversions? How could he attract…

Fostering Innovation in Marketing

Innovation is critical to all companies, but each one does it differently. With this in mind—and frustrated by her team’s progress on a plan to present hundreds of new ideas to the CMO—the VP of Marketing Innovation at a F500 food and beverage company reached…

Oncology Market Access Support

The lean market access group at a global pharma company was preparing to launch a recently acquired pipeline oncology asset. Yet they were struggling to coordinate US payer marketing activities. Looking for additional expertise in oncology market access, they turned to Business Talent Group. Our…

IDN Engagement Strategies

A biopharma company was building a value-based partnership program to deepen customer engagement and ensure closer alignment with patient strategies. The head of value marketing reached out to Business Talent Group for help creating an engagement strategy for integrated delivery networks (IDNs) for one of…

Assessing an Acquisition’s Market Access Potential

A multi-million-dollar pharmaceutical company was in talks to acquire an orphan drug manufacturer with a pipeline asset that was about to launch in Europe. The company’s corporate development team was focused on the deal’s financials, but they lacked the expertise to assess the access potential…

Rethinking Health Analytics Strategies

A global biopharma company was struggling to manage its growing pipeline of health analytics initiatives. How could they spot and assess relevant opportunities? What were the most meaningful metrics for calculating ROI? Business Talent Group’s health analytics expert provided both big-picture guidance and day-to-day management…

Multi-channel Marketing

The mature brands division at a F200 pharma company was struggling to understand how the digital marketing approvals process varied across Europe. The marketing group was too busy creating plans and materials to assemble a comprehensive view. The head of digital marketing turned to Business…

Building a Direct-to-Consumer Sales Channel

The transformation group at a F200 pharma company was piloting a direct-to-consumer channel for a dozen of its mature brands. The strategy was set. To keep up with an aggressive execution schedule, however, the group turned to Business Talent Group for program management support. Business…

Biopharma Marketing Support

The European-based internal consulting group at a global biopharma giant was building out its U.S. team. Hoping to respond quickly to the needs of his internal stakeholders, the group’s leader turned to Business Talent Group to increase capacity without waiting on full-time hires. We supported…

Oncology Assessment for Biosimilar In-licensing

The head of marketing for a biopharma company’s biosimilars business unit was struggling to size two oncology in-licensing opportunities in the U.S. and Europe. Looking for an informed assessment—and a broader picture of biosimilar developments in the oncology market—she turned to Business Talent Group. Our…