A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The league had an inexperienced but creative and high-potential marketing team that…
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3 Case Studies Found:
Customer Loyalty Program Development
A consumer media company was rapidly losing market share to online players. Yet the management team felt it had a unique market niche and a valuable customer base. How could the company keep those customers engaged and, more importantly, loyal? Could a loyalty program like…
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Optimizing Marketing Spend
The COO of a major broadcasting company faced an enviable problem. Suddenly, one of the company’s new programs was a hit, with an audience that represented a new and appealing demographic segment. How could he and the CMO quickly adjust marketing spend to capture and…