Accelerating a Go-to-Market Strategy

The head of global marketing at a Fortune 100 life science company faced gaps in his team’s capabilities after an enterprise-wide reorganization. As he prepared to re-launch a product within its core clinical market, it became clear that he couldn’t wait to make full-time hires to develop an effective go-to-market strategy.

Business Talent Group’s consultant was a former McKinsey engagement manager who was also a trained physician. His previous industry experience—as a Medical Director at top medical device manufacturer—gave him an especially practical perspective on brand strategy and value proposition development.

By the end of the compact, four-week engagement, Business Talent Group’s consultant delivered a go-to market strategy that encompassed the clinical, diagnostic, and payer perspectives. He then led two in-depth workshops to facilitate its adoption by the team.

We take our clients' confidentiality seriously. We've changed their names, but the results are real. For further details, email us at info@businesstalentgroup.com or complete the Learn More form on this page.

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