The lean market access group at a global pharma company was preparing to launch a recently acquired pipeline oncology asset. Yet they were struggling to coordinate US payer marketing activities. Looking for additional expertise in oncology market access, they turned to Business Talent Group.
Our consultant was a former Merck market access leader with nearly 10 years of oncology drug access experience. She began by evaluating the company’s patient support strategy, benchmarking activities that included reimbursement, medical benefits support, and diagnostic support. She also managed payer marketing for all pre-launch activities, coordinating with internal teams as well as external partners. Finally, she helped establish the patient reimbursement support hub.