Product Launch Support for an Under-Resourced Team

The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly integrate with the team and drive execution of a handful of pre- and post-launch marketing activities for both product launches. Business Talent Group (BTG) deployed a marketing consultant and former industry professional with extensive experience developing HCP, patient, consumer, and digital marketing strategies and executing tactics.

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