Tracking Competitive Intel

The strategy team at an F500 tech giant was growing overwhelmed by the increasingly complex task of keeping tabs on relevant developments in the competitive landscape. Looking for a cost-effective, targeted way to help executives across the company get the information they needed, they turned to Business Talent Group.

Business Talent group delivered an independent technology product specialist who could help the team monitor industry sources, summarize important findings and developments, and track activities on key competitors. He also worked with the team to synthesize his findings into easy-to-understand presentation slides that analyzed competitive trends and compared and contrasted competitors’ approaches. Finally, he provided on-demand support on the more detailed competitor update reports that the team developed for senior stakeholders.

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