BTG CASE STUDIES > CUSTOMER EXPERIENCE

Customer Loyalty Program Development

A consumer media company was rapidly losing market share to online players. Yet the management team felt it had a unique market niche and a valuable customer base. How could the company keep those customers engaged and, more importantly, loyal? Could a loyalty program like…

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Voice of the Customer

A global financial services company was transforming the way it made decisions about product development and funding. The goal: to more tightly incorporate customer feedback into the process. The challenge? The team lacked the expertise to complete the transformation, and it was taking too long…

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Customer Segmentation Analysis

The Director of Marketing at a cross-border payment provider was trying to refine business development strategy in the face of heightened competition. Which customers were most likely to respond to the company’s value proposition? How could he boost engagement in these segments? With a number…

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