BTG CASE STUDIES > CUSTOMER RELATIONSHIP MANAGEMENT

Interim Technology Transformation Leader

The head of innovation at a major American bank was implementing a new CRM as part of an aggressive roadmap to make the company’s technology more scalable and efficient. Yet his team lacked the technical experience to lead this important initiative, and the project had…

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CRM Redesign

A F500 insurer was struggling to redesign its CRM as the business shifted to a B2B2C model. Business Talent Group’s consultant—an experienced project manager and health data specialist—worked to coordinate internal workstream leaders and make sure the tech vendor was aligned with the needs of…

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