BTG CASE STUDIES > DIGITAL MARKETING

Omnichannel Insights

A F500 cosmetics giant was trying to understand the benefits of better integrating its sales channels across its multiple categories and brands. Business Talent Group delivered an experienced retail consultant to size the opportunity. Working closely with the company’s VP of Customer Experience, the consultant…

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Direct-to-Consumer Marketing

The head of mutual funds at a Fortune 500 financial services company was developing a new Direct-to-Consumer business. However, without any digital marketing resources on his team, he was struggling to address key strategic questions. Would redesigning the website boost conversions? How could he attract…

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