BTG CASE STUDIES > FOOD AND BEVERAGE

Sizing a New Market

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like. Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of…

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Entering the Animal Nutrition Market

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought would be a good fit. But they needed additional expertise to validate their thinking and fast-track…

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Fostering Innovation in Marketing

Innovation is critical to all companies, but each one does it differently. With this in mind—and frustrated by her team’s progress on a plan to present hundreds of new ideas to the CMO—the VP of Marketing Innovation at a F500 food and beverage company reached…

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Strategic Landscape for Snacks

The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win?…

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