BTG CASE STUDIES > HCP MARKETING

Healthcare Provider (HCP) Engagement Strategy

A multinational Fortune Global 500 pharma and life sciences company sought to develop a strategic approach to healthcare provider (HCP) engagement across its consumer health portfolio. Following a shift in focus that deprioritized its HCP engagement programs, the company’s efforts in this area had become…

READ MORE


Preparing a Biopharma Congress Plan

A global biopharma company was preparing to launch two promising treatments in the same therapeutic area. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP) Congress plan that incorporated both therapies. Yet her lean team lacked the bandwidth to…

READ MORE