BTG CASE STUDIES > MARKET ANALYSIS

Oncology Commercial Assessment

The head of commercial development at a global biopharma giant was assessing the outlook for several oncology indications in key Asian markets. The team had already secured secondary research sources, and it had contracted with external agencies to conduct primary research. However, there was no…

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Market Insight to Inform a Wealth Management Initiative

A partner at a regional PE firm was expanding its investment platform to open a wealth management practice for its region. He needed someone with relevant experience to provide more comprehensive insight into the current market. BTG supplied an investment banking and wealth management executive…

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Global Trends in Children’s Media

A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to…

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