BTG CASE STUDIES > MARKET ANALYSIS

Understanding End Users to Improve Online Engagement

A leading global technology company was looking to better engage with end users through online communities and needed external benchmarks, as well as a series of persona-specific use cases, to inform their product roadmap. BTG delivered a former Navigant and PwC consultant skilled at market…

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Evaluating an Adjacent Market

A leading global technology company was evaluating the commercial opportunity within the expert intelligence market and needed to present an investment thesis to senior leadership as part of annual budgeting and planning meetings. BTG delivered a former Bain manager and Bridgespan consultant with in-depth knowledge…

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Oncology Commercial Assessment

The head of commercial development at a global biopharma giant was assessing the outlook for several oncology indications in key Asian markets. The team had already secured secondary research sources, and it had contracted with external agencies to conduct primary research. However, there was no…

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Market Insight to Inform a Wealth Management Initiative

A partner at a regional PE firm was expanding its investment platform to open a wealth management practice for its region. He needed someone with relevant experience to provide more comprehensive insight into the current market. BTG supplied an investment banking and wealth management executive…

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Global Trends in Children’s Media

A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to…

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