BTG CASE STUDIES > MARKET ASSESSMENT

Evaluating an Adjacent Market

A leading global technology company was evaluating the commercial opportunity within the expert intelligence market and needed to present an investment thesis to senior leadership as part of annual budgeting and planning meetings. BTG delivered a former Bain manager and Bridgespan consultant with in-depth knowledge…

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Market Insight to Inform a Wealth Management Initiative

A partner at a regional PE firm was expanding its investment platform to open a wealth management practice for its region. He needed someone with relevant experience to provide more comprehensive insight into the current market. BTG supplied an investment banking and wealth management executive…

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Assessing the Automotive Market

A global aerospace manufacturer was looking to expand its modest presence in the automotive sector. Thanks to increased interest in electric vehicles, market demand for its technologies was growing. How best to capitalize on the opportunity? Business Talent Group’s three-person team was led by an…

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Reviving a Legacy Brand in an Unexpected Market

A consumer goods company had proven that a legacy brand offered measurable health benefits. How could the company steer the brand through regulatory pathways to make these claims commercially? What additional studies would be needed, and what changes in manufacturing were necessary for compliance? Health…

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Sizing a New Market

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like. Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of…

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