BTG CASE STUDIES > MARKET ASSESSMENT

Assessing the Automotive Market

A global aerospace manufacturer was looking to expand its modest presence in the automotive sector. Thanks to increased interest in electric vehicles, market demand for its technologies was growing. How best to capitalize on the opportunity? Business Talent Group’s three-person team was led by an…

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Reviving a Legacy Brand – In An Unexpected Market

A Consumer Goods company had proven that a legacy brand offered measurable health benefits. How could the company steer the brand through regulatory pathways to make these claims commercially? What additional studies would be needed, and what changes in manufacturing were necessary for compliance? Health…

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Sizing a New Market

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like. Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of…

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