BTG CASE STUDIES > MARKET LANDSCAPE

Assessing the Automotive Market

A global aerospace manufacturer was looking to expand its modest presence in the automotive sector. Thanks to increased interest in electric vehicles, market demand for its technologies was growing. How best to capitalize on the opportunity? Business Talent Group’s three-person team was led by an…

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Reviving a Legacy Brand – In An Unexpected Market

A Consumer Goods company had proven that a legacy brand offered measurable health benefits. How could the company steer the brand through regulatory pathways to make these claims commercially? What additional studies would be needed, and what changes in manufacturing were necessary for compliance? Health…

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Sizing a New Market

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like. Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of…

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Entering an Adjacent Market

A financial services company needed to evaluate the feasibility of entering an adjacent market. Where were their strengths, and how could they be competitive across different geographies? More importantly, how could they set smart boundaries on what might otherwise be an almost infinitely complex research…

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Validating Acquisition Targets

The head of corporate development at a global manufacturing conglomerate wanted to bolster the company’s medical devices portfolio by expanding into a high-growth market that was adjacent to their core space. However, the segment was highly complex, and executives were struggling to validate the opportunity…

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Assessing Wealth Management Products

The SVP at a global financial services firm wanted to jumpstart growth in the wealth management space. Looking for a clearer view of the landscape for wealth management products and solutions—and which were most compatible with its current offerings—he turned to Business Talent Group. Our…

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Assessing a Digital Wellness App

The VP of Business Development at an F200 health company was struggling with pricing pressures following the commoditization of a key product. The strategy leader for the product’s division wanted to explore adjacent growth opportunities. In particular, he wondered if a self-management platform for patients…

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Merchant Acceptance Strategy

The strategy group at a Fortune 500 payment processor was refreshing the company’s merchant acceptance strategy. Growing anxious about a looming end-of-year deadline, the VP of Strategy turned to Business Talent Group to extend his group’s capacity and bring a fresh perspective to the work…

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Strategic Landscape for Snacks

The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win?…

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