BTG CASE STUDIES > MARKET RESEARCH

Sizing a New Market

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like. Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of…

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Expertise in a New Market

The head of strategy at a F100 tech giant saw an opportunity to take a core product into new areas within the 3D printing market. Before finalizing plans, however, she wanted to get a more detailed understanding of the dynamics of two new markets. Who…

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Entering an Adjacent Market

A financial services company needed to evaluate the feasibility of entering an adjacent market. Where were their strengths, and how could they be competitive across different geographies? More importantly, how could they set smart boundaries on what might otherwise be an almost infinitely complex research…

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Hematology Market Planning

The dynamic culture at this biotech company creates opportunities for employees as they rotate responsibilities and projects. It also creates opportunities for the external consultants the company relies on to supplement internal teams and minimize disruptions to productivity. In one recent example, the company’s Market…

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Piloting a Megacity Retail Strategy

A global retailer had recently launched an initiative to synthesize data across its portfolio of brands—and create an integrated growth strategy that would take each brand into the global megacities of the future. The company’s Head of Strategy decided to pilot the project in London,…

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Entering the Animal Nutrition Market

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought would be a good fit. But they needed additional expertise to validate their thinking and fast-track…

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Global Trends in Children’s Media

A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to…

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Assessing Wealth Management Products

The SVP at a global financial services firm wanted to jumpstart growth in the wealth management space. Looking for a clearer view of the landscape for wealth management products and solutions—and which were most compatible with its current offerings—he turned to Business Talent Group. Our…

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Evaluating a Vertical Acquisition

The VP of Business Development at a lawn and garden company was contemplating an acquisition that would give it more control over a critical natural resource used in key products. Looking for a clearer picture of market context and dynamics—and how greater vertical integration might…

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Streamlining Target Assessment

What’s the best way to rank acquisition targets in adjacent industries without hiring a suite of experts for each potential deal? The lean Corporate Development team at a $20B industrial conglomerate found its answer in Business Talent Group, which now regularly augments its capabilities with…

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