BTG CASE STUDIES > MARKET RESEARCH

Merchant Acceptance Strategy

The strategy group at a Fortune 500 payment processor was refreshing the company’s merchant acceptance strategy. Growing anxious about a looming end-of-year deadline, the VP of Strategy turned to Business Talent Group to extend his group’s capacity and bring a fresh perspective to the work…

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Strategic Landscape for Snacks

The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win?…

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Oncology Assessment for Biosimilar In-licensing

The head of marketing for a biopharma company’s biosimilars business unit was struggling to size two oncology in-licensing opportunities in the U.S. and Europe. Looking for an informed assessment—and a broader picture of biosimilar developments in the oncology market—she turned to Business Talent Group. Our…

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