BTG CASE STUDIES > OPPORTUNITY ASSESSMENT

Evaluating an Adjacent Market

A leading global technology company was evaluating the commercial opportunity within the expert intelligence market and needed to present an investment thesis to senior leadership as part of annual budgeting and planning meetings. BTG delivered a former Bain manager and Bridgespan consultant with in-depth knowledge…

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Prioritizing Data Science Projects

The head of innovation at a global CPG giant was trying to understand how to identify and prioritize data science projects in R&D. What areas were poised to deliver the most value, and how could the company start to build a data-driven culture within the…

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