The head of strategy at a health services company had ambitious plans for growth, but needed to mitigate risk by re-examining his payer strategy. Unfortunately, his internal team was overstretched, and he wasn’t interested in paying a premium to hire a big consulting firm. Instead,…
BTG CASE STUDIES > PAYER STRATEGY
Understanding New Healthcare Buyers
A medical device manufacturer had just launched a product that dramatically cut patient recovery time—as well as recovery-related expenses. Could the company accelerate sales by working with healthcare payers and IDNs, rather than physicians? Business Talent Group assembled a tight two-person team of healthcare experts….