BTG CASE STUDIES > PRODUCT PIPELINE

Product Pipeline Assessment

A global life science company needed needed a fresh look at the competitiveness of its US portfolio with respect to current products and the five-year pipeline. Lacking the internal resources to complete the project—and hoping to avoid the heavy footprint of a traditional consulting firm—the…

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Fostering Innovation in Marketing

Innovation is critical to all companies, but each one does it differently. With this in mind—and frustrated by her team’s progress on a plan to present hundreds of new ideas to the CMO—the VP of Marketing Innovation at a F500 food and beverage company reached…

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