BTG CASE STUDIES > RESEARCH

Understanding End Users to Improve Online Engagement

A leading global technology company was looking to better engage with end users through online communities and needed external benchmarks, as well as a series of persona-specific use cases, to inform their product roadmap. BTG delivered a former Navigant and PwC consultant skilled at market…

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Tracking Competitive Intel

The strategy team at an F500 tech giant was growing overwhelmed by the increasingly complex task of keeping tabs on relevant developments in the competitive landscape. Looking for a cost-effective, targeted way to help executives across the company get the information they needed, they turned…

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