The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win?…
The VP of Marketing at a global food giant was looking to grow market share in a snack category where competition had intensified. Might the introduction of a new product type help the company gain scale, and if so, what would it take to win?…