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Client Success Stories

30% of the F100 use BTG's platform to access high-end independent talent on projects like...

Accelerating an Oncology Drug’s Launch

A F300 pharma company was preparing to launch a new oncology drug. But its understaffed pricing and market access group was struggling to create global access plans and strategies. Expecting accelerated regulatory approvals in the US and Europe, the company’s Director of Global Pricing turned to BTG.

BTG’s talent was a life sciences specialist from McKinsey with a background in project management and executive experience at two multi-billion-dollar biotech companies. He worked with the team to generate pre-launch insights, analytics, and country-level revenue forecasts. He also coordinated with vendors and stakeholders to accelerate the timing of the launch. Finally, he helped refine launch strategies for 8 key markets, handing off to regional teams for execution.

Industries: Pharma/Life Science
Project Types: Growth
Functions: Pricing , Strategy

 

 

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