The opportunity for digital transformation in life science has been apparent for some time. Industry watchers analyze the ways that artificial intelligence, machine learning, and big data will transform how companies develop products and boost patient engagement. Industry giants make bold proclamations about using digital to drive a productivity revolution—perhaps drawn to research that indicates that digitization will fuel around 40% of the profitability in the pharmaceutical market by 2020.
Yet while most life science companies have launched digital initiatives, the industry is still struggling to go from individual successes to sustained, enterprise-wide impact.
In our latest eBook, Digitizing Life Science—written by life science expert Thomas A. Collet—we explore how life science companies can develop effective digital strategies and transform patchwork systems into an integrated analytics engine.
Filled with advice from industry leaders—and a 6-step checklist that enables analytics teams to benchmark their efforts against emerging best practices—this eBook will help life science companies:
- Understand what’s driving the shift and analyze the most promising opportunities
- Evaluate relevant benchmarks and early wins at other companies
- Follow a deliberate path in this rapidly evolving space
Leah Hoffmann is BTG's Marketing & Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.