Believing that the market for independent professionals is ripe for explosion and that BTG is the company to make it happen, NextEquity Partners has led the Business Talent Group Series B $8MM funding round.
The capital will enable BTG to accelerate growth by combining proprietary technology and data, with the highly targeted client engagement model that BTG pioneered.
In the words of NextEquity’s Managing Director Adam Hopkins:
“BTG already serves 30% of the Fortune 100 – and hundreds of other firms – in a space that has explosive growth potential. Talented people increasingly want to work independently. Top organizations want more flexible, cost-effective ways to get work done. BTG’s unique knowledge and experience bridging these two workplace trends positions them for continued leadership in a market they helped invent. We’re thrilled to partner with BTG as it builds capacity to seize this opportunity.”
Michelle is Head of Marketing & Communications at BTG. She has worked with Huffington Post, AOL, and Cablevision, helping them build their brands. She is a former Bain consultant and partner at her own media strategy firm where she grew the company and sold it to CommerceOne. She then ran an ecommerce company (GreenYour). She is a passionate foodie and founder of the Webby Award-nominated food blog, The Sweet Beet. Michelle graduated with honors from Queen’s University in Canada, and holds an MBA from Harvard.