Case Study: Assessing the Automotive Market
A global aerospace manufacturer was looking to expand its modest presence in the automotive sector. Thanks to increased interest in electric vehicles, market demand for its technologies was growing. How best to capitalize on the opportunity?
BTG’s three-person team was led by an automotive expert with more than 25 years of strategy experience at General Motors. Supporting him were two engineers who specialized in electric vehicles.
After reviewing the client’s product lines and manufacturing capabilities, the team outlined and prioritized the automotive applications that were most promising. They highlighted the company’s strengths and weaknesses in the new market and outlined acquisition opportunities. Finally, they presented to the company’s board of directors and proceeded to the next phase of work: creating a market entry strategy.