Case Study: IT Risk Assessment
A former A.T. Kearney and Accenture consultant with deep industry experience at Cisco, HP, and Microsoft led a multinational banking and financial services company through a quarterly stress test process to assess the potential impact of a cyber-attack. The consultant gathered, aggregated, and synthesized the hypothetical impact across the entire business and provided recommendations to enhance the client’s risk management strategies.
Case Study: Digital Product Support
When most companies hire interim executives, they look for someone who has the same skills as the departing exec. But when the marketing team at a global financial services company turned to BTG for support during a key leader’s maternity leave, we recommended a different approach.
The company had just developed a new tax-reporting application, and the team was struggling to keep up with all the work that attended its launch. So BTG worked with executives to craft a 3-month project that would focus exclusively on ensuring the new product’s success. We delivered an experienced product development expert who had worked at American Express and NBCUniversal, and who spearheaded efforts to define the new product’s target audience, develop its positioning, and create a content strategy. By the time the internal executive returned, BTG’s consultant handed off a comprehensive communications strategy and numerous supporting pieces of content.
Case Study: B2B Services Growth Strategy
The product team at a multi-billion dollar financial services company was too busy managing near-term growth to craft a long-term strategy for maintaining the success of a newly acquired business. Looking for a more efficient and economical solution than a traditional consulting firm could provide, the group’s president turned to BTG.
BTG put together a small but highly experienced 3-person team. A former McKinsey principal led the project, while two additional ex-McKinsey and Deloitte consultants spearheaded analysis and conducted fast, insightful market landscapes. In just 8 weeks, they identified and prioritized 4 major avenues of growth; the result was a sizable expansion of the company’s technology platform and its ability to serve a new channel.
Case Study: Digital Marketing for New Business
A former Bain consultant with a strong Internet background created the digital strategy for a new Direct-to-Consumer business at a leading finance company. The result was a highly profitable new business.