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Internet & Ecommerce

Case Study: Interim Ecommerce CMO

A former McKinsey consultant/Google executive was engaged by a leading eCommerce company to serve as temporary CMO. Among her achievements, she coordinated and advised on psychographic segmentation and channel strategy.

Case Study: Marketing Vendor Strategy

A former J&J VP-level marketing executive worked with a major gaming company, ultimately helping them streamline agency relationships.

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