Media & Entertainment

Case Study: Marketing Spend Optimization

A two-person team – an experienced marketing executive formerly at Sony and a former McKinsey consultant – helped a major broadcaster quickly refocus marketing spend to serve a new viewer demographic.

Case Study: Customer Loyalty Development and Strategy

A senior marketing executive, who had also built one of the most successful frequent flier programs for Southwest Airlines, helped a consumer media company develop its first loyalty program to stem customer loss to due to a rise in online competitors.

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