Why Passion Is Overrated

Posted by Michelle Madden in News on Oct 6th, 2016 02:01 CDT

Our CEO Jody Miller is passionate about the company she founded (BTG) and passionate about the industry that she helped create – the high-end independent freelance marketplace, but she does not like the word “passion” when speaking about how to identify the right career.

Jody says,

“I don’t like the word passion. I think it puts a lot of pressure on people. It’s great if you really do have a passion and you developed it naturally and nurtured it. I have read many times that Steven Spielberg was making movies when he was 12, but not everybody has that. I think there’s too much focus on, ‘What is your passion? What is your passion?’ What I tell people is just kind of do what naturally interests you and what you’re drawn to. I think the standard of passion is just like the standard of love at first sight. It’s a romantic idea that occasionally happens, but that most people have to take smaller steps and get involved with something they find interesting. I think that’s a more realistic view of what happens to most people and the way you will end up in the right place.”

To see the full interview with the Philadelphia based publication, Metro, click here.



Michelle Madden

Michelle is Head of Marketing & Communications at BTG. She has worked with Huffington Post, AOL, and Cablevision, helping them build their brands. She is a former Bain consultant and partner at her own media strategy firm where she grew the company and sold it to CommerceOne. She then ran an ecommerce company (GreenYour). She is a passionate foodie and founder of the Webby Award-nominated food blog, The Sweet Beet. Michelle graduated with honors from Queen’s University in Canada, and holds an MBA from Harvard.

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