THE BTG BLOG > ADJACENT MARKETS

Expand Your Reach with a Freelance Market Research Analyst

freelance market research analyst

As companies grow, they often reach a point where sales begin to plateau. They’ve captured all the interest they can with current offerings, with widespread adoption of core products and services. To achieve additional growth, they’ll need to look beyond current markets and expand into…

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Winning in New Markets: Identifying the Right Opportunities

new market opportunities: group of colored pencils

If you have developed growth strategies, you’ve probably heard about—or even explored—opportunities to enter adjacent markets. But how can you be sure that you’re looking at the right new market opportunities? And how can you proactively identify promising market adjacencies, rather than simply adopting what…

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Why Most Market Adjacency Moves Fail

market adjacency strategy: hiker walking across a wooden bridge across ice on a mountain

Many companies pursue new growth by expanding into adjacent markets: by bringing current products to new buyers or geographies, or by developing new products that complement existing ones. And no surprise—research has revealed that most companies that enjoy sustained long-term, profitable growth have invested in…

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An Epic Adventure: Market Landscapes

market landscapes: dark sky, stars and cosmos

This week, the first Star Wars standalone film “Rogue One: A Star Wars Story” premiers. As fans across the country get ready for an epic adventure that explores new corners of the galaxy – we get ready for a related adventure that happens in a…

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