THE BTG BLOG > DATA ANALYSIS

Voice-of-the-Customer Best Practices: From Data to Decisions

voc data analysis: woman with a calculator writing in a notebook

Listen to your customers, and they’ll help improve your market success and overall business performance. At least, that’s the idea behind Voice of the Customer (VOC) programs, which enable you to turn subjective customer opinions into actionable business intelligence. Unfortunately, the full promise of VOC…

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Digital Health Data Strategy

The director of digital health at a F200 pharma company was developing a new patient adherence device. The goal: to use real-time usage data to improve care and enhance the patient experience. Yet the team was having difficulty determining what information to collect—and developing a…

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