THE BTG BLOG > HEALTHCARE

Top 10 Reasons to Engage an Independent Pharma Executive

charts and stethoscope - independent pharma exec

Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma marketing teams are also facing large talent gaps as they work to find strategies that will address all…

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Re-Imagining Healthcare: A Q&A With Sundeep Karnik

healthcare transformation - Sundeep Karnik headshot

Independent consultant Sundeep Karnik is a medical doctor who built his career delivering results in the business of healthcare. In our latest expert Q&A, he talks about the trends that are shaking the health and life science industries—and what companies can do to thrive in…

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Behind the Buzzword: Digital Health

what is digital health

Like many fast-moving, tech powered domains, digital health has gone by a number of different names throughout the years: eHealth, mobile health, health 2.0, and connected health, to name a few. Proponents promise nothing less than a revolution. Digital health, they say, can deliver more…

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5 Tips For Maximizing Digital Health Engagement

digital health engagement: woman on her phone looking at health apps

Digital health engagement is a hot topic these days. It accounts for much of the gap between successful clinical trials and real-world adoption/results. And yet, because it’s complex—and because consumer engagement in healthcare is different than it is in other industries—it’s more talked about than…

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