THE BTG BLOG > LIFE SCIENCES

Top 3 Business Problems – Digital Health and Marketing

digital health and marketing

Digital disruption has opened up a lot of opportunities in life sciences, from direct sales to data analysis. But what’s the best way to capture them? Business Talent Group’s on-demand digital experts combine cutting-edge skills with expertise in specific therapeutic areas and geographies to bring…

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Why Big Pharma Needs to Think Small

big pharma M&A: close up of the eye of a scientist looking through a microscope

Over the past few years, the life science industry has witnessed unprecedented pharma M&A activity. Both 2015 and 2016 saw a wave of consolidation—driven largely by specialty pharma companies, which target niche markets with unmet needs. This year, the winds may be blowing in a…

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Top 3 Business Problems: Marketing

marketing case studies

What’s the best way to connect with your customers? It’s a question that comes up with clients across every industry BTG serves, many of whom struggle to maximize marketing spend in the face of a dizzying array of options. Fortunately, the independent talent we work…

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