THE BTG BLOG > MARKET ADJACENCY

Expand Your Reach with a Freelance Market Research Analyst

freelance market research analyst

As companies grow, they often reach a point where sales begin to plateau. They’ve captured all the interest they can with current offerings, with widespread adoption of core products and services. To achieve additional growth, they’ll need to look beyond current markets and expand into…

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Winning in New Markets: Identifying the Right Opportunities

new market opportunities: group of colored pencils

If you have developed growth strategies, you’ve probably heard about—or even explored—opportunities to enter adjacent markets. But how can you be sure that you’re looking at the right new market opportunities? And how can you proactively identify promising market adjacencies, rather than simply adopting what…

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Winning in New Markets [eBook]

market adjacency strategy: hiker with backpack at top of mountain looking out over water and landscape

Opportunities for growth are everywhere, but few are more tempting than moving to nearby markets: pursuing new customers, entering new geographies, or developing new products or channels. And with good reason—many companies have created a market adjacency strategy or strategies to deliver sustained growth. Of…

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An Epic Adventure: Market Landscapes

market landscapes: dark sky, stars and cosmos

This week, the first Star Wars standalone film “Rogue One: A Star Wars Story” premiers. As fans across the country get ready for an epic adventure that explores new corners of the galaxy – we get ready for a related adventure that happens in a…

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