THE BTG BLOG > MARKETING BUDGET

Thanks To Tech, Marketing Budgets Are On The Rise

marketing budgets are on the rise hero base: stacks of coins

New research released by Gartner shows marketing budgets are on the rise for a third consecutive year. According to the 2016-2017 “CMO Spend Survey,” marketing budgets increased to 12% of company revenue this year, and CMO marketing technology spend is on track to exceed CIO…

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