THE BTG BLOG > MARKETING


Marketing to Millennials? Three Things You Need To Get Right.

marketing to millennials: crowd of fans at

If you’re trying to reach today’s most lucrative market—millennials—you probably already know you need to bring it with your digital media, leveraging social channels for branding and performance marketing in order to address the complete consumer journey. To be successful in your efforts, you’ll also…

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Top 3 Business Problems: Marketing

marketing case studies

What’s the best way to connect with your customers? It’s a question that comes up with clients across every industry BTG serves, many of whom struggle to maximize marketing spend in the face of a dizzying array of options. Fortunately, the independent talent we work…

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Thanks To Tech, Marketing Budgets Are On The Rise

marketing budgets are on the rise hero base: stacks of coins

New research released by Gartner shows marketing budgets are on the rise for a third consecutive year. According to the 2016-2017 “CMO Spend Survey,” marketing budgets increased to 12% of company revenue this year, and CMO marketing technology spend is on track to exceed CIO…

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10 Things You Must Do Before Sending a Marketing Email

woman on her computer drinking coffee

In the fast and furious world of email marketing, it’s surprisingly easy to overlook an important element or error in your message, creating embarrassment and lost revenue opportunities for your business. Forgetting to include the date of an event, missing a call to action, or…

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