THE BTG BLOG > STRATEGY

How to Build a Scalable Data Science Strategy

data science strategy: person touching a computer screen showing interconnected lines

It’s been several years since the term “big data” crossed over into the mainstream business world—and executives realized they could make smarter decisions by harnessing the reams of information generated across the enterprise. Early efforts at data analysis have borne fruit, yet the prospect of…

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Winning in New Markets [eBook]

market adjacency strategy: hiker with backpack at top of mountain looking out over water and landscape

Opportunities for growth are everywhere, but few are more tempting than moving to nearby markets: pursuing new customers, entering new geographies, or developing new products or channels. And with good reason—many companies have created a market adjacency strategy or strategies to deliver sustained growth. Of…

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An Epic Adventure: Market Landscapes

market landscapes: dark sky, stars and cosmos

This week, the first Star Wars standalone film “Rogue One: A Star Wars Story” premiers. As fans across the country get ready for an epic adventure that explores new corners of the galaxy – we get ready for a related adventure that happens in a…

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Top 3 Business Problems – March

pencil

At BTG, we help clients address all sorts of business problems. Here are 3 of the most interesting challenges we saw this March…   Assessing competitive threats   A F500 CPG company had been slow to recognize the threat posed by smaller, nimbler competitors in…

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