THE BTG BLOG > VOC

Behind the Buzzword: Voice of the Customer

voice of the customer - voc - person ticking checkbox

Before you can improve your company’s customer experience, it helps to understand exactly what that experience is. That’s where Voice of the Customer (VOC) programs come in. VOC gives you a systematic way to gather feedback from your customers—and harness those insights to drive better…

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Voice-of-the-Customer Best Practices: From Data to Decisions

voc data analysis: woman with a calculator writing in a notebook

Listen to your customers, and they’ll help improve your market success and overall business performance. At least, that’s the idea behind Voice of the Customer (VOC) programs, which enable you to turn subjective customer opinions into actionable business intelligence. Unfortunately, the full promise of VOC…

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Voice-of-the-Customer Best Practices: Gathering And Analyzing VOC Data

voice of the customer data

Building Voice of the Customer, or VOC, programs has become a priority for many businesses. That’s exciting, because VOC can help companies deepen customer relationships, improve customer experiences, build new products and services, and turn subjective opinions into actionable business intelligence. Unfortunately, it’s fraught with…

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