Kirk Thompson

Senior marketing and digital consultant across hospitality, retail, and consumer goods

Photo of Kirk Thompson - BTG Talent

Kirk Thompson

Marketing & Digital Consultant

Overview

Kirk Thompson is a seasoned marketing executive who helps consumer hospitality and retail businesses identify growth opportunities, drive customer loyalty, and develop and launch new products and services. Formerly a senior executive at companies like IHOP and Hilton Worldwide, Kirk has led successful brand development, customer segmentation, innovation, and integrated marketing, retailing, and experience initiatives. He is a marketing change agent and is adept at building consensus across cross-functional stakeholders.


Expertise

  • Growth and segmentation strategies
  • New product development and rollout
  • Brand positioning
  • Integrated retail, digital, and experiential strategies
  • Customer loyalty
  • Digital, mobile, social, and influencer marketing
  • Entertainment, technology, and promotional partners

Experience

  • CMO/SVP – Marketing & Culinary, IHOP
  • VP, Marketing – Westfield Malls
  • VP, Global Marketing – Hilton Worldwide
  • Group Director, Innovation – The Coca-Cola Company
  • SVP, Group Account Director – McCann WorldGroup

Education

  • MBA, Goizueta Business School at Emory University
  • BA (Political Science & French), Duke University