Headshot of Larry Shubert Product & Innovation Expert

Larry Shubert

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Headshot of Larry Shubert Product & Innovation Expert

Larry Shubert

Product & Innovation Expert

Overview

Larry Shubert is an experienced product development, design, and innovation expert who helps clients create commercially viable products and services in a wide range of markets. A former Principal at IDEO, Larry is adept at identifying new market opportunities; he is a creative problem solver with extensive experience applying user-centered design methodology.


Expertise

  • User research
  • User centered design
  • Inventing and licensing
  • Market assessment
  • Concept generation
  • Innovation strategy
  • Experiential prototyping
  • System and product architecture

Experience

  • VP, Product Development – f’REAL Foods
  • Principal – IDEO

Education

  • BS (Product Design), Stanford

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