Larry Shubert

Senior design and innovation expert

Headshot of Larry Shubert Product & Innovation Expert

Larry Shubert

Product & Innovation Expert


Lawrence Shubert is an entrepreneur with over 30 years of experience as a designer, leader, educator, and executive in the field of design, innovation, and product development. As a former principal of IDEO, the world's leading design and innovation company, he helped pioneer the human-centered process of design thinking. He is a creative problem solver who is passionate about using the power of design to create positive impact and help organizations stay competitive and vital in the marketplace. He provides research, design strategy, innovation, and product development services to a select group of companies, start-ups, and nonprofit organizations, and he also leads people and teams through transformative changes in how they think about and act on innovation.


  • Design and innovation strategy
  • Human-centered design methodology
  • Qualitative design research and synthesis
  • Concept generation and exploration
  • Experiential prototyping and testing
  • System and product architecture definition


  • Principal – IDEO
  • Founder and Managing Partner – Tendertouch (health and beauty tech)
  • VP, Product Development – f’REAL Foods
  • Partner – Innovationship
  • Co-Founder – LivOnyx (healthcare infection prevention)
  • Co-Founder – Mobilix (health in the aging population)


  • BS (Product Design and Mechanical Engineering), Stanford