Larry Shubert

Overview

Larry Shubert is an experienced product development, design, and innovation expert who helps clients create commercially viable products and services in a wide range of markets. A former Principal at IDEO, Larry is adept at identifying new market opportunities; he is a creative problem solver with extensive experience applying user-centered design methodology.

Expertise

• User research
• User centered design
• Inventing and licensing
• Market assessment
• Concept generation
• Innovation strategy
• Experiential prototyping
• System and product architecture

Experience

• VP, Product Development – f’REAL Foods
• Principal – IDEO

Education

• BS (Product Design), Stanford