Case Study: Business Unit Creation and Strategy
A consultant with executive experience at UBS serving a B2B services company, led the creation of a new corporate marketing function. The consultant worked with management to design, size and establish governance for the group. She then assumed a formal interim CMO role with the company.
Case Study: B2B Services Growth Strategy
The product team at a multi-billion dollar financial services company was too busy managing near-term growth to craft a long-term strategy for maintaining the success of a newly acquired business. Looking for a more efficient and economical solution than a traditional consulting firm could provide, the group’s president turned to BTG.
BTG put together a small but highly experienced 3-person team. A former McKinsey principal led the project, while two additional ex-McKinsey and Deloitte consultants spearheaded analysis and conducted fast, insightful market landscapes. In just 8 weeks, they identified and prioritized 4 major avenues of growth; the result was a sizable expansion of the company’s technology platform and its ability to serve a new channel.
Case Study: Brand Strategy
A marketing executive with experience at McKinsey, Bank of America, and GE provided hands-on support to a client’s internal marketing team. With the assistance of the consultant, the team launched a new brand strategy.